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Dissecting Startups- Clutter Pile 2: Numbers

Jun 27, 2019

Last post, we delved into Clutter’s hypothetical financial levers: Revenue and Cost drivers, specifically Monthly Subscription Revenue and CAC (Customer Acquisition Cost), respectively. I believe those are the biggest factors that Clutter has available to pull.

This post, I want to actually try to ballpark some numbers and put together a picture of what their business model might look like. Again, with this come disclaimers:

Digging into Costs

This is tricky. We went over a couple of categories last time though, and let’s build from there.

Operating Costs

Estimating Revenue

This part is pretty easy. Revenue comes from two places for Clutter:

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